Naruka, P. S. and Verma, Shilpi and Sarangdevot, S. S. and Pachauri, C. P. and Kerketta, Shilpi and Singh, J. P. (2019) A Study on Role of WhatsApp in Agriculture Value Chains. In: Emerging Issues and Development in Economics and Trade Vol. 1. B P International, pp. 112-124. ISBN 978-93-89246-25-4
Full text not available from this repository.Abstract
WhatsApp sends real-time messages and is one of the world’s most popular communication
applications in the 21st century. The present study highlights and examines the domestication of
WhatsApp among farmers. An exhaustive whatsapp user list was prepared from each village and 3
farmers were selected with the help of systematic sampling technique. Thus, 90 farmers from the 3
blocks of the district using whatsapp were purposively selected and grouped for sending the
messages of agricultural aspects. The study was conducted at Krishi Vigyan Kendra, Neemuch during
2016-17. Results showed how farmers perceive WhatsApp as a ‘convenient’ communication
application, problem solving with audio-visuals, on-time, solution at the time of crisis in their
agriculture activities. Some of the critical issues arising from the use of WhatsApp included
distractions and exposure to unregulated messages or information. Irrespective of its disadvantages,
social media has proved to be an important platform for pluralistic extension, bringing together all the
actors in Agriculture Information system and making them shareholders in development.
| Item Type: | Book Section |
|---|---|
| Subjects: | Archive Digital > Social Sciences and Humanities |
| Depositing User: | Unnamed user with email support@archivedigit.com |
| Date Deposited: | 22 Nov 2023 05:46 |
| Last Modified: | 22 Nov 2023 05:46 |
| URI: | http://eprints.ditdo.in/id/eprint/1694 |
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